Tuesday, June 29, 2004

HIGHER LOVE!: Steve Winwood has realised that, you know, those peer to peer networks packed full of people who love music with an unstoppable passion might be an opportunity rather than a threat. Winwood has let loose a special live recording of Dear Mr Fantasy onto the p2p networks, along with a similar video file. There's a five second commercial included, which Winwood hopes will lead people to click through to the Access Hollywood website and a place selling the album. Clever Stevie is using the networks to carry the cost of promotion for his new record, see?

In a similar example of being smarter, the Fuse TV network is broadcasting a password in its music programmes which will allow viewers to go and download a free mp3. The idea is to use the mp3 as a hook for the Daily Download programme

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