Wednesday, September 01, 2004

HE MONEY WAS NOT TO BE SNIFFED AT: Even so, we're not sure we'd have been quite as quick as Shania Twain to sign up for the new Febreze campaign in the US. What is she trying to tell us? That her house is full of strange smells that need a chemical masking? There's something bad at the back of her fridge that she can't reach? Of course, previous Febreze adverts have featured a talented dog... which sets us up for a cruel punchline even we'd think was going a little too far.

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