Wednesday, November 10, 2004

HOW TO GET AHEAD IN ADVERTISING: You'll have seen, of course, the adverts featuring Kim Wilde whoring herself in order to flog a few cod liver oil tablets in Holland and Barrett. (Okay, it's not exactly prostitution, but we wanted to sneak the phrase 'kim wilde whoring' in to tempt googlers) You might think they were as cheap and cheerful as they look: half an afternoon and maybe a couple of hours in post-production? Turns out the whole campaign cost six million quid and Guerilla Communications are really proud of it:

Mr Allen, managing director of Guerilla said: "We decided from day one that this treatment would be more ambitious than any commercial that had been made within the natural health sector.

"All of the effects and products are computer generated, this was no small task and for this reason alone we chose to employ the best animators we could find.

"The music was composed around the moving footage and we used live musicians to give it a quality feel. Kim Wilde was a great fit with Holland & Barrett's brand values and she was great fun to work with."

Like the woman said: it costs a lot of money to look that cheap. Don't bother clicking there, by the way, it's not a link.