GOOGLE NOT SEARCHING FOR MUSIC SALES

Confirming that it's not bothered rather than taking forever to bring something to market, it looks like Google won't be having a music store.

Chris Sacca, who's Google's head of business development, told a meeting of the National Association of Recording Merchandisers as much:

Sacca says the big opportunity in digital music is in developing the ecosystem: one that allows consumers to move content from the home to the car and between devices with ease.

"Once again there is an opportunity (to improve) ease of use," Sacca said, likening it to the way Napster transformed search and discovery, and Apple revolutionized portability and shopping. "But to really grasp this takes a certain amount of humility to look beyond your walls."

And if Google isn't going to take on the increasingly monolithic iTunes, then probably nobody is right now. (Okay, we know there's MTV/Microsoft's Urge... but we mean serious rivals.

music google itunes