Wednesday, February 21, 2007


Perhaps the saddest press release we've ever had pinged into our box today: Kanye West and KRS-1 have recorded a special song to celebrate the birthday of a plimsole.

To make it worse, not only have these two intelligent, committed, articulate men spent time writing a "happy birthday, dear trainer" song, but the object of their affection is a Nike shoe. It seems its twenty-five years since this particular type of shoe was first made, which means that many of the workers who stitched them together for Nike will be in their early thirties today.

Of course, it's all being done under the hand-stitched cloak of charity, but even so: it's a marketing campaign for a pair of pumps. No wonder you're staring at your shoes, West and KRS.