Wednesday, January 23, 2008

Last FM upgrades - massively

Aha. So, that's what CBS are doing with LastFM. The advertising-supported service has got all the majors, and bazillions of indies on board to allow free, ado-supported streaming for all.

Or at least, Americans and Europeans.

Quincy Smith, president of CBS Interactive, took the podium to announce an overview of the plan to distribute music from the Big Four major labels -- Sony BMG, Warner Music Group, Universal Music Group and EMI Music -- plus Ioda, Naxos, The Orchard and about 150,000 indie labels and bands, all for free. Each label deal is different, according to Smith. The total number of songs available now is 3.5 million, but the company is aggressively adding content, and Stiksel said it will never stop adding music. "The mission is to have every track available," said co-founder Martin Stiksel.

Every track? That's really quite a challenge. We won't consider it done until they've got Ride Mindfuck on, mind.