Thursday, February 14, 2008

Lily Allen's friends unsubscribe

So, after all the hoopla, how did Lily Allen and Friends programme do for BBC Three?

255,000 viewers.

That's not bad for BBC Three, is it?

Well... actually, yes it is. It's down on what you'd normally expect in that slot - about half of the average on BBC Three for the time. And that's despite the heavy trailing across the main channels for about three weeks, a lot of pre-publicity and the supposed draw of Ms Allen.

Of course, to be fair, Lenny Henry was presenting pretty much an identical programme on BBC One at the same time.