Thursday, June 05, 2008

Joy over the Zune

The special-edition of the Zune, which comes preloaded with Unknown Pleasures is going to be limited to a run of just 500 and is coming with a bunch of self-congratulatory press flummery, captured by Listening Post:

Chris Stephenson, general manager of global marketing for Microsoft's Zune division, said the company's "involvement" (read: product tie-in) was "a way of saying 'Thank You' to the band for doing what they did" that was "not only a tribute to them but to an entire musical journey through Factory Records and the artists and movements it spawned."

In addition, he said, Microsoft meant the Joy Division Zune as "a tribute to deep respect (huh?) for graphic design that lives on through artists like Peter Saville, and to independent film-makers that believe in more than just commercial success" (which has also largely eluded the Zune). "Ultimately it's a tribute to the self-belief and self-expression that inspires true authentic art."

True authentic art. What better way to pay tribute to that than by throwing an advertising stunt for a multinational company's me-too audio product, eh?

Still, it's nice to know - in a very real way - this special Zune isn't just a thank you to the late Ian Curtis, but also to the Wendys and Northside. Maybe that was a hint that Redmond is preparing a Chicken Rhythms Zune for the Christmas market?


Anonymous said...


Think about it. 4 blokes from Manchester have managed to inadvertently come up with the greatest joke ever. They've managed to get one of the biggest companies in the world, hated by masses of people, to produce a mass-market product labelled "Joy Division" Absolute genius! Now the evil empire has a Joy Division!

(does anyone at Zune marketing actually even know what a Joy Division was?)

maddox pax said...

Thank you, your article is very good

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