Friday, January 30, 2009

Smoothing down your sleeve

It was a spot of band-wagon advertising when Smooth took the idea of sleeve-facing and wound a commercial around it, but it was done well. The careful placing of a record cover to make it look like its part of the background is a cunning and entertaining idea.

The effect is somewhat spoiled, though, if you slap a massive advertising message over the bit which shows you that you're looking at someone posing behind the sleeve, and instead just gives the impression that Smooth radio runs through the countryside waving records about.