Monday, August 03, 2009

7Digital signs Eurodeal

If you need further evidence that the music industry is too slow to adapt, look no further than the announcement that Warners have signed a Europe-wide deal with 7Digital, allowing the company to sell their catalogue from sea to shining sea across the continent.

It's good news for 7Digital. Quite a coup. Nobody has done a deal like this before.

And there's the rub. It is 2009, and only now has a major signed a pan-European deal with a digital store.

At this rate, the music industry will be ready to fight off the Napster 1.0 challenge by sometime in the middle of 2023.