Sunday, November 22, 2009

Paying for it: YouTube's big small earners are labels

Record labels will feel vindicated by Business Insider's chart showing whose videos are the biggest earners on YouTube. Universal, Sony, Hollywood Records, EMI... Yes, surely, this is proof that without music, YouTube would be making nothing.

On the other hand: even aggregated, the top ten earning video sources struggle to account for more than about 10% of the monetised views. Lots of source, making little bits and pieces, adding up to the whole - sure, Google would miss Universal if they weren't there. But not much.