Saturday, June 05, 2010

Darkness at 3AM: Let's pretend

I'm prepared to bet a large sum of money that 'Saturday: issue press release saying we're bringing forward the release of the James Corden-Dizzee Rascal world cup of soccer single, citing public demand' was in the media plan from the off.

But the 3AMies are reporting it as news.

Perhaps, to be fair, they've brought forward the release date so it might be on sale while there are still some England players capable of hobbling from the halfway line to the goal mouth.