Tuesday, October 05, 2010

Resonance and discord: Max Tundra axed

Nobody would deny that radio stations have to change and refresh their schedules from time to time - after all, can you imagine what it would be like if Radio One still had Chris Moyles festering at breakfast? Oh. But you get the point.

What matters, though, is how they set about doing it. Max Tundra's Rotogravure show appears to have been dropped from the Resonance FM schedule without anyone bothering to tell him:

I took great offence at the fact that a radio station Content Manager would send an email informing of plans to alter a long-running radio show, then fail to respond to a perfectly polite reply sent that same day, eschewing any further discussion in favour of dropping the show from the schedule without warning - a whole month before the original date suggested - and failing to let me know that this was happening.
Of course, we do only have Max's side of the story.

Resonance FM's Twitter stream offers something a bit like a counterview:
a glut of ego gymnastics from Max Tundra, the author of "masturbated by a guy for small change" doesn't help either

For the record and for his fans, Mr.Tundra was not dropped nor shoved. Just paused until early next year to make way for some new content.
Which would be fine, but Max's beef is with the way it was done. I don't think it's "ego gymnastics" to complain about discovering your show has been replaced by a pre-record a few hours before you're supposed to be going on air.

Resonance is a wonderful radio station that sounds like no other; it's disappointing to discover that the management appears to be very like the worst commercial Top 40 stations.