Monday, July 25, 2011

Zune uses Winehouse death as a marketing opportunity

Presumbly, now there's a post mortem scheduled, Microsoft thought the official mourning period was over and it was okay to try and sell few downloads off the corpse. The Wall reports:

The @tweetbox360 Twitter account, which is run by the Microsoft UK PR team, tweeted this morning: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”.

The account has since been inundated with complaints accusing it of being opportunistic, of feeding on Amy Winehouse’s corpse, of appalling taste, being a “scumbag” and of shocking marketing.
It should be pointed out that iTunes also pulled a similar stunt, and much more quickly, when it splashed Winehouse all over the store front on Saturday night. Arguably, acknowledging people would have been searching the store for her music anyway and making it easier to find is slightly less ghoulish than using her death to try and market your entire store as a way of "memorialising" Winehouse, but it's a slim distinction and neither Microsoft or Apple have come out of this with their dignity intact.

No comments:

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.