Pharrell upsets Native Americans

The July edition of Elle UK is dubbed a "special collector's edition":

One for collectors of culturally insensitive artefacts, apparently, as Native Americans aren't thrilled with Pharrell playing dress-up with their image:

Taino Ray: How can you do something so stupid and disrespectfulll.. you are not a Chief Pharrel.. The eagle feathers are sacred... Even if you are part Native the headdress is off limits... Its for Warriors and people of the plains culture.. You don't have the right to wear that Pharrel... neither does Cher or Emerson Windy... You guys don't get it.... You will learn the hard way by us Natives telling you so...

"Pharrell" has issued a statement through his publicist:

"I respect and honour every kind of race, background and culture. I am genuinely sorry."

How genuinely sorry you believe Pharrell to be is probably going to be a function of how far you believe the words to be genuinely his. It's such a slight 'sorry about that' it suggests more a damage control than actual contrition.

Fortunately for Elle, the magazine comes with a choice of covers this month, and fortunately they didn't get Keira Knightley to do blackface for hers.