Monday, April 26, 2004

CUTTING OFF THE FACE: EMAP have weighed and sifted the applications from would-be suitors seeking to take The Face off their hands, and decided that none are good enough. So, the current issue will be the last, with EMAP holding the trademark with the possibility of a revival at some point in the future. Because, of course, nothing succeeds like a revived magazine - look at the stellar performance of the returned Nova, closed again within six months, or Al Fayed's pisspoor Punch; or the time the BBC brought back Number One for reasons we can't even begin to understand. Probably the only de-mothballed title which didn't stink up the place was when Marxism Today was demerged from the New Statesman, but that was only ever intended to be a one-off issue, so it wasn't exactly setting itself any difficult targets.

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