Tuesday, August 16, 2005


If you're keeping track of the various incarnations of Sean Combs and his stupid names, you might want to alter your address book to take account of the latest shift: He's now Diddy. Without the the P.:

"It's five letters, one word. The name is changed. We made it simpler. We removed the P. The P was getting in between us. We're entering the age of 'Diddy.' "

So, this is the dawning of the age of the Diddy, is it? That explains it; I'd thought it was just a spot of indigestion. Still, you can't argue with the man: it really is even more simple than it seemed before.

Hang about, Diddy's not finished yet - we're on the cusp of something historical:

"A lot of my peeps in music been calling me 'Diddy,' so it's not a drastic change for them. But people around the world didn't know what to call me. We was at [Madison Square Garden] rocking with Jay-Z. The last time I was there, half the crowd was chanting 'P. Diddy,' half the crowd chanting 'Did-dee.' We gonna stop the confusion. 'Did-dee. Did-dee, Did-deee!' Simple. To the point and it sounds strong. It sounds like something is about to happen. It sounds like something is about to go down in history."

Hang about... so they're the Peeps?

They're not the Diddymen?