RONALD'S MONEY SHUNNED BY THE RAP WORLD

Things are tough for Ronald McDonald - in Japan, he's been replaced by a lady; now his plans to force his product into rap songs through the rather unsubtle means of paying rappers to work his patties into their songs has come to grief - as nobody wanted to do it.

"We have not identified the right opportunity," a spokesperson for McDonald's told Advertising Age, adding that the plan's not dead quite yet. "We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."

The burger purveyors had wanted the campaign to be in full swing — with songs invading the nation's airwaves — before summer. Artists would've been paid between $1 and $5 for each time their song was played on a regular or satellite radio.

The sort of artist they hoped for wasn't touching the deal with a long McFlurry spoon; and the sort who would wasn't what they had in mind.

And they've axed the Quorn burger in favour of a greasy slimy mess they call a deli sandwich. Quiznos, like, so rules.

music mcdonalds rap product placement