Monday, July 24, 2006


As part of the victory celebrations for its 25th anniversary, MTV is getting The Streets to make the longest music video ever.

We know it seems crazy - MTV planning to show a music video, but older readers may remember that before it started showing rappers touring houses they were pretending are theirs and Tim Westwood presiding over the ElizabethDukification of cars, MTV used to be a pop music station.

Actually, though the finished piece will weigh in at twenty minutes, since Mike Skinner is going to provide the music for footage shot by filmmakers, this isn't a music video at all. Videos are films shot to fit music; what this seems to be is The Streets providing a short score for a film.