And the winner is... Westlife again?
The Ireland music awards could, if they were savvy, try to position themselves as some sort of Golden Globe-y event, a bellwether leading off the music awards season.
Instead, year after year, they announce that Westlife are the "best pop act" - it's seven bloody years running now.
As if that wasn't enough, they gave most of the prizes to Snow Patrol.
Winners in full, then:
Best Irish DJ: (as in the radio, not djing)
Ray D'Arcy
Best Irish band:
Snow Patrol
Best Irish male:
Damien Dempsey (Beat Van Morrison for the title)
Best Irish female:
Luan Parle
Best Irish pop:
Westlife
Best live performance:
Snow Patrol - Marlay Park
Best international group:
Scissor Sisters
Best international male:
Justin Timberlake
Best international female:
Lily Allen
Best international album:
Arctic Monkeys - Whatever People Say I Am, I'm Not, Right?
Best folk/traditional artist:
Sharon Shannon
Best Irish album:
Snow Patrol – Eyes Open
Best New Irish Act:
Director
Hope for 2007:
Royseven
Lifetime achievement:
Clannad
Humanitarian award:
Paul Brady, Director of The Belvedere Youth Club
Industry award:
Larry Gogan
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