Wednesday, April 04, 2007

Who tips who here?

Doubtless it's meant to seem all very web 2.0, but when Bloc Party and Placebo simultaneously announce competitions inviting the audience to make their videos for them, with the prize being, erm, their video being used and some tickets to a gig and just the video being used respectively, it looks a little less like a bold embrace of User Generated Content, more like a bid to get promo material done on the cheap.

After all, this sort of thing has been done before - most notably, that Feeder video years ago; and less inspiringly for the ITV Brit Awards break bumpers. Since people can create videos and get them online, wouldn't they just go the whole hog and make their own music as well?

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