Tuesday, July 24, 2007

Do you want fries to go with that gig?

Obviously, any attempt to make money out of a musical career involves a certain amount of compromise; even Chumbawamba had to sell songs to arms manufacturers once in a while. But surely playing gigs in McDonalds car parks is a bit of a comedown for NeYo and Twista?

This is the first time McDonalds have put on a tour on their own; they seem to be trying to talk around the gaps in their schedule:

As for the rest of the tour's as-yet-unannounced lineup, [Douglas] Freeland [director of U.S. marketing at McDonald's] says, "We want to make sure we catch artists who are starting to break loose and getting spins at radio. If we lock down and commit with an artist too far in advance, you can't be 100% sure what's going to happen."

Ah... yes. That'll be it. Mind you, as they're starting to push the dates in store the week after next, you might think it'd be fairly safe to have inked in all the names.