Tuesday, July 24, 2007

Hey... the song's called Umbrella, right?

News of a slowing of sales for Umbrella, coupled with receding flood water, will probably only fuel The Sun's belief that Rhianna is responsible for the rain.

Meanwhile, after two and a half months, someone has come up with a mechandising tie-in: Yes, Rhianna Umbrella umbrellas, yours for a tenner. Or £25 if you want one which actually works. Hats off to whoever came up with that new revenue stream.

Word of warning: If you attempt to use a Rhianna CD to keep the rain off your head, the BPI will be down on you like a burst dam.