Tuesday, August 21, 2007

A glimpse into the Private Equity future for EMI

As it prepares to disappear into the clutches of Terra Firma, EMI has outlined what the future holds. They're going to take the music that means something to people, and whore it out until it's an empty husk:

"Our back catalog is so prestigious and so rich in heritage in its impact on pop culture that half our effort is reminding people and recreating awareness of the music's availability, " said Ronn Werre, president of EMI Music Marketing.

Over the next year, Saatchi & Saatchi will help EMI seek new ways for fans to reconnect to music they might hear on a commercial or TV show and ultimately translate that into a transaction, Werre said in an interview.

In other words, you can expect to hear a lot of songs you loved being flung onto car adverts. Oh.