Wednesday, November 21, 2007

Virgin cuts digital networks

Virgin Radio is - depending on your viewpoint - scaling back its digital operations or focusing its firepower with the announcement of the closure of Virgin Radio Groove and the axing of plans to bring a female-focused station, Virgin Radio Viva, to DAB.

This leaves Virgin with a slightly more coherent soft-ish rock portfolio, with Virign Classic Rock and Virgin Xtreme. A curious eyebrow might be raised at the survival of Xtreme, which - with just 82,000 listeners a month - was even being outperformed by the euthanised Groove's 94,000.