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Maximo Park say 'drink us'
Maximo Park are being honoured - after a fashion - by having bottles of Newcastle Brown Ale shipped with labels designed by the band:
Frontman Paul Smith said: "So many amazing things have happened for our band in a short space of time and to have our image emblazoned on a Brown label is another addition to that list.
"It would be great for our band to be as synonymous with Newcastle as the mighty Brown Ale, and it's both amusing and an honour to be able to deface the label in this manner!"
"It would be great for our band to be as synonymous with Newcastle as the mighty Brown Ale, and it's both amusing and an honour to be able to deface the label in this manner!"
Newcastle Brown Ale, of course, isn't actually synonymous with Newcastle at all, as it's actually brewed in Gateshead.
We're also a little confused as to how naming a beer Maximo Brown Ale squares with alcohol industry's own Portman Group and rules on not naming drinks in a way that will have "particular appeal to under-18s".
3 comments:
I suppose it all depends on how you define "particular" really. I wouldn't say that Maximo Park are the kind of band who appeal to under 18s more than most other bands. Of course it'd be different if there were to be a Telerubbies Brown Ale or something, but I can't see this falling foul of the law.
It's not about if they appeal to under 18s more or less than other bands, it's about if they appeal to under 18s in their own right.
Er, ok, it moved to Gateshead in 2005, but c'mon "not synonymous with Newcastle" - have a word, Simon !
Less synonymous with Newcastle are of course el Park, all of whom hail far from the tyne and merely coalesced there upon leaving Uni Versity...
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