Saturday, March 29, 2008

Darkness at 3AM: Worst. Headline. Ever. Again.

The Mirror really needs to think about how it publishes the 3AM content online, doesn't it? Somehow, it's managed to generate an article with the headline (and, indeed, only linking material) "Radio 1 DJ Reggie Yates".

The team are also pushing the Becks not invited to Rooney wedding story that everyone else had a couple of days ago, and the ratings for Britney's How I Met Your Mother ratings, which were published on Thursday. Presumably the idea is that if you read the Mirror these days, you're not exactly going to be in the loop.

They even end the Britney piece:

Well Brit, you did it again.

Which besides being a lazy reference for a Britney Spears article, doesn't even sound like the song title and doesn't really make sense. When did she last add a couple of million viewers to sitcom audience?