Wednesday, March 26, 2008

Now Playlist Ridden: The Current is staunched

It's not just 6Music - "and here's Peter Bjorn and John again" - which is becoming same-old, same-old. In St Paul, the public radio KCMP The Current has been getting a little less eclectic in the face of falling ratings.

They hired a consultant, who did what consultants do, and suggested using a playlist. For a left-field music station.

Having paid a consultant, the station decided to follow his advice. Curiously, they won't mention the name of the consultancy they hired, but the suspicion is that they chose one who claims to know about radio rather than one who knows about reaching an under-served music-loving audience.