Thursday, March 06, 2008

Xfm decides to bring back the DJs

Less than a year after introducing the dj-less daytime schedule, Xfm are climbing down and bringing back presenter-led programming during daylight hours.

It's almost as if they realised that if their audience wanted to listen to music on shuffle without interruptions, they could put on a CD. Or play their iPod. Or go to last.fm.

In tandem with the announcement of the dropping of an idea which should have been killed stone dead at the brainstorming session from which it emerged, they've also announced that Dave Berry (aka Ray Cokes in HD) is going to be moved to the drivetime slot.

Yes, Dave Berry. We're actually starting to think that shows without presenters might be the best move for Xfm after all.


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