Gordon in the morning: When is an exclusive not an exclusive?

The crowing with which Gordon has thrown an "exclusive" tag all over the video of Peaches buying drugs can't disguise the hollowness of his victory - it took the hated sister paper the News of the World to point out to the Sun that they had a potentially more interesting story than the 'Winehouse does drugs' one they went with. Where is the pride in running an exclusive you had to read about in another newspaper?

Gordon's copy even reads like it was lifted from yesterday's poorly-written Screws piece:

Peaches has previously denied using cocaine like mum PAULA YATES, who died of a heroin overdose in 2000.

And he even tacitly acknowledges that the Sun could have been running this story months ago, but somehow missed it:

But cops found the clip of her on a computer memory stick also containing scenes of Amy, 24, smoking crack cocaine.

Stills of Amy were published in The Sun four months ago.

Meanwhile - despite the threat of legal action from Ashley Cole - Gordon takes the opportunity of the first night of the Girls Aloud tour to mention the Coles' problems, but in a slightly less gruesome way:

CHERYL last night told of her agony over her hubby Ashley’s cheating.

The Girls Aloud singer admitted: “I felt like cracking up at times.

“But it’s made me realise there are people a million times worse off than me.”

The Sun revealed in January how Chelsea ace Ashley romped with blonde Aimee Walton, 22.

We're a little puzzled as to how discovering your husband may or may not have bitten off more than he should chew would lead you to realise that there are people worse off than yourself, but if it's working for Cheryl, that's probably what counts.