The secret diary of Mark Frith

Another dip into the sound of selves being justified as we open up Mark Frith's Heat editing diary:

The front page of today's Mirror shows Kate Moss appearing to snort cocaine at a recording session with her boyfriend Pete Doherty.

Yes, it's a good story, but surprising? I don't think so. Heat won't be running anything on it. Our readers are not interested in this horrible couple.

The Heat audience are surprisingly specific, aren't they?

Mikey and Gracey from Big Brother? Pull up a chair. Peter Andre and Jordan? We're all agog. Paris Hilton? What have you got? Kate Moss and Pete Doherty? God, do you think we're interested in them? What must you think of us?

It's not like they're interested in gossip about famous people or anything.