Tuesday, September 09, 2008

Gennaro Castaldo watch: New fibs on the block

In scenes reminiscent of Beatlemania (i.e. relying heavily on the press talking it up), apparently last night's visit of New Kids On The Block led to "chaos" on the streets of London. It must be true, the Daily Star says so:

NEW Kids On The Block sparked chaos at their first UK appearance in more than 14 years yesterday.

What nature of chaos, exactly? Happily, the event was at HMV, so we can turn for elaboration to HMV's pit-pony of press and publicity, Gennaro Castaldo:
HMV’s Gennaro Castaldo said: “This must be the largest PA we’ve done in recent years, so big it forced us to close the store while the event was taking place – something we have done only a handful of times.”

Wow. That really is chaotic. Or, at least, a fairly busy day in a London shop.