Thursday, February 12, 2009

Folding magazines: Vibe cuts back

While the UK music press posts slightly gloomy circulation figures, there's some equally glum news from the US: Vibe is cutting its frequency to 10 issues a year, putting staff on short hours, and cutting its circulation. (In other words, it's going to stop promising advertisers each issue will reach a certain number of issues and pitching for a lower level of take-up; In Vibe's case by 25%.)

In a bid to offset the loss, there's going to be "a twice-a-year newsstand-only celebrity tabloid." Which, unarguably, is trying something new in the face of the current market.