Friday, March 06, 2009

Folding magazines: Arena closes

The first of the non-top-shelf magazines, Arena has been dumped by Bauer, despite its "Britain's fastest-growing men's magazine" tagline.

Originally a-bit-like-The-Face-but-without-the-make-up, Arena has looked increasingly awkward, unable to spend to match GQ or Esquire's elan, but never quite comfortable when it chased after the FHM bikni-bottoms-and-squirty-cream market. Still, it's a shame that such a doughty survivor has been brought low by the current conditions. No room for sentiment.