Friday, April 24, 2009

EMI give president's chair to radio expert

I don't really know enough about Andria Vidler's day-to-day work at Capital and EMAP/Bauer to comment on if she's got the right ideas to steer EMI UK & Ireland as President.

However, the broader question raised by her appointment is a fair one: her background is radio and marketing. And, yes, she's been very good at it - particularly in turning Magic into a successful-solid-but-dull brand. But: radio and marketing? These, surely, are the two areas where EMI should be fairly confident about their approaches - it's a bit like a team who keep letting in goals focusing their attention on the strikers rather than defence, surely?