Tuesday, April 14, 2009

Want to buy a second hand brand, slightly damaged?

Given that Circuit City was a hole long before it closed all its stores, you might wonder who would be interested in buying the name and the brand. Systemax, apparently. That's the same people who picked up the CompUSA brand when that chain crashed, and have since been gingerly reopening stores under the name.

Which must annoy them that most empty Comp USAs still have their lights on at night, which means their expensive brand gets eroded a little bit each time someone drives by.

Still, they're quite keen to take on the values of Circuit City, too. It's probably given Systemax's interests in electronics they won't be overly bothered by the chain's CD business.