Sunday, May 03, 2009

Apple pulls Nails

The Nine Inch Nails iPhone app was something a triumph for everyone involved - it showed Apple's mobile platform was capable of sexy, alluring, grown-up uses; it gave Trent Reznor reach into a different market. It was wonderful.

Was. Apple have now yanked it because of 'offensive content'. Presumably, in the same way that post-Brand, the BBC have gone compliance crazy, having had its reputation tarnished by the baby shaking monstrosity, Apple are now hitting the delete button as soon as anything that would upset the faintest of maiden aunts is discovered.