Tuesday, July 21, 2009

Jet attempt another take-off

Yahoo is incredibly generous to Jet tonight, almost as if they know what it's like to be a hotly tipped property which suddenly runs out of support. They pick up a Reuters interview:

After selling more than three million copies worldwide of their first album, there was really only one way Australian rock band Jet could go.

Selling more, do you mean? Because three million worldwide isn't really a lot; it's all right, as sales go, but leaves plenty of room for increases.

But, no, Reuters suggests that selling three million is some kind of peak; that it is the point from which there are no more lands to conquer:
Crash and burn.

But then again, even if three million did represent a copy for everybody in the world, plus a spare, there'd also be the option of maintaining that level of interest, wouldn't there?

Apparently not. Reuters collude in trying to remake 'overhyped band shrink back to more appropriate level' as some sort of rock history:
"You grow up reading those books about (troubled classic rock bands), and then all of a sudden you find yourself in that cliche. It's pretty surreal," drummer/singer Chris Cester said in a recent interview, accompanied by his older brother Nic, the band's singer/guitarist.

No, Cester. You weren't part of some classic rock story. You were just a band that didn't really have it in you to be selling millions of records. It wasn't some terrible calamity that did for your second record; it was just the whole not being very good.
"There's a lot of goodwill that I have noticed for our band, a lot of people who really want this to go well, which I'm really grateful for," said Nic. "We're not trying to fool anyone. This isn't like a marketing campaign. We're just a good band, and we write good songs and we love what we do. It starts and ends there."

It isn't like a marketing campaign, he says in an interview with a major news organisation timed to coincide with a tour starting to promote a new release.