Thursday, February 11, 2010

Circulation update: The Q is dethroned

Q's surprisingly long reign as biggest-selling paid-for pop magazine has come to an end, with latest ABC circulation figures seeing it drop behind Mojo.

Mojo has managed a tiny uptick in its sales over the last six months, but really claimed its crown by virtue of declining more slowly than its stablemate: Mojo lost 2% (to 98,484) year-on-year, while Q is down 8% (94,811).

Classic Rock - the worthy-but-dull option - is the only title showing an increase over the last twelve months, up 1.5% (71,242).

Over at the weeklies, Kerrang has lost 21.3% of its readers over the last 12 months (41,125), but still manages to be ahead of NME. The NME is down to 38,486, having misplaced just over one-fifth of the readership during the last twelve months.

IPC will be hoping that Krissi Murison can turn things around fairly quickly - surely the title can't afford another year of losing one-out-of-every-five readers?


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