Wednesday, April 14, 2010

BBC say 2Extra is just a isn't going to happen

The BBC has poured a large bucket of cold water over the stories that 6Music will be saved and rebranded as Radio 2 Extra:

In a brief statement, the BBC said: "We have said that we will re-invest any funds from the proposed closure of 6 Music in digital radio content. This commitment remains and we are looking at a number of ways of doing it.

"But simply re-branding 6 Music as Radio 2 Extra is not one of them"

Although if they were simply rebranding 6 as 2Extra, there wouldn't be any savings from the closure of 6Music anyway, so this is a bit of an empty statement.

Also: although this appears on Radio Today, the BBC Press Office haven't issued a copy.