Saturday, July 24, 2010

Gennaro Castaldo Watch: Come to the festivals with HMV

HMV is desperate to offer more chances for shopping at festivals. Because that's what festivals are all about, right? The shopping?

Gennaro Castaldo, HMV's outdoorsman, explained why HMV shops are heading for the festivals:
Gennaro Castaldo, a spokesperson for the company, told Quest Search & Selection, although no approach has yet been made, the business is exploring ways it can expand this set-up in the future - potentially at Glastonbury and the Reading/Leeds festivals.
The HMV representative said: “It is a great commercial opportunity for us - we are keen to appear in the spaces where young people are. Festivals are a natural place for a company like us to be.”
And, frankly, what could be more Glastonbury-esque than seeing it as a commercially opportune space where young people are? In fact, they should think about dropping the "festival of the performing arts" tagline and use that instead, right?