Thursday, January 13, 2011

MySpace CEO follows herd narrative on MySpace

Boy, is Mike Jones going to be stung in his inbox today. The MySpace CEO has admitted that Murdoch might offload the fading site:

Today, MySpace CEO Mike Jones has confirmed what we’ve suspected all along: The company is looking for someone to buy the failing property before it’s too late.

“News Corp. is assessing a number of possibilities including a sale, a merger and a spinout [sic]. The process has just started,” MySpace’s Rosabel Tao recently told Bloomberg after a company-wide briefing from Jones.
You'll notice that "including", which implies there are other possibilities. If you're a band who relies on MySpace for your contact with fans, you might want to ask yourself if one of the possibilities is nailing two planks over the door and a sign reading 'Closed'. Is it really worth the effort of building your presence on a site which doesn't know where, or if, it'll be in six months?