Monday, May 02, 2011

Gordon in the morning: Ashley Cole and his record label

Gordon reports this morning that Ashley Cole and Jay Z are going to team up to launch a record label.

It's clear why, if Cole was planning to put out some records, he'd need Jay Z's help. What is less clear, though, is why Jay Z would want Cole on board.

Smart has combed the cuttings to find evidence of Cole's value to a future label:

"I love TINIE TEMPAH, some 50 CENT, EMINEM and I like meeting guys like Tinchy. So it's something I'd like to do when I'm finished playing. I hope so."
Yes, if you're cannily able to spot Eminem and 50 Cent just twenty years into their careers, you've clearly got A&R chops, Ashley.

But perhaps there'd be some other reason why Mr. Z might want to hook up with Mr Cole? Gordon, any ideas?
The pair first met at a gig in 2009 and have kept in touch since. Jay is a huge sports fan and owns a share of basketball team the New Jersey Nets. He knows how big soccer is and that there is money to be made.

The rapper will need a better understanding of the game than most Americans, mind.
Erm, yes, if you go into the music business with a footballer, you'd really need to understand the difference between a throw-in and a corner kick.

By the way, Gordon: Soccer has been the most popular sport for kids in the US since the 1980s, so "most Americans" have a pretty good understanding of the game. Certainly better than your understanding of American culture.

So, to sum up this story then: for no apparent reason, at some undefined fixed point in the future, two people might work together in a way that isn't actually explained. It's not exactly a lie, but it reads more like a wish.