Very rich man says 'something must be done'

If I'm reading this story from CNN correctly, it looks like 50 Cent is using the starving of Kenya and Somalia to boost his businesses:

Jackson has pledged to provide one billion meals for the hungry, and is donating a meal from every sale of a new energy drink, Street King, according to the World Food Programme.

Using people in need of food to flog cans of pointless "energy drink"? Perhaps it's an art statement.