Friday, October 31, 2014

Brits 2015: Hosts announced

Exciting news - the hosts of next year's Brits have been announced.

It's Ant And Dec.

Sorry... I think I've got confused; that must be an old news story from the time when CD:UK was on the television. Obviously Ant And Dec wouldn't be hosting the Brits in 2015. That'd be absurd.


Hang on.

Brits chairman Max Lousada said it was "a real honour" to have them back.

"Ant and Dec are two of the most popular TV broadcasters this country has ever produced," he said.

"It's great that these two pillars of British TV will be part of a night about celebrating icons in British music."
There's a slim justification for this booking tied to the charts:
The return of Anthony McPartlin and Declan Donnelly comes in the wake of them reaching number one last year with Let's Get Ready to Rhumble - a re-release of their 1994 hit.
That's true. But I'm not sure a novelty hit in 2013 is quite the cutting edge happening to build an event around in 2015.

More to the point, that a twenty year-old joke that wasn't funny anymore steamrollered its way to outsell all the other music around that week doesn't really send the 'British music is creative, vibrant and modern' message that the Brits is supposed to be sharing with the world.

I suppose we should be grateful that Mike Read already had a corporate gig booked for that night.