Showing posts with label ben and jerrys. Show all posts
Showing posts with label ben and jerrys. Show all posts

Tuesday, July 15, 2008

Elton John gets desserts

To mark something or other, Unilever have produced a vaguely-Elton John themed variant of their multinational Ben and Jerrys brand and Elton has rushed out a statement to celebrate this marketing event:

"I can't think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry's create a special ice cream, Goodbye Yellow Brickle Road, with all my favorite flavors and ingredients," John said.

"I'm especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation."

And that'll be massive, right?

Erm... no:
The flavor will be available in Vermont Scoop Shops for just one week only, July 18-25, in anticipation of John's Vermont show on July 21.

Why, it's almost as if it'd pay for itself in terms of free publicity, isn't it?


Thursday, April 12, 2007

Freddie Mercury is frozen

Faceless megaconglomerate Unilever's cheeky cheery face Ben and Jerrys have launched an ice cream flavour inspired by Queen, called Bohemian Raspberry. Like the band, it seems like a sweet treat, but quickly loses all its charm and you're left with a tub hanging around the back of the freezer forever that nobody quite has the heart to throw away, but still doesn't want to go near.

Brian May, of course, is on hand to talk about it:

"It's Queentastic! Rhapsolicious! So cool it's not funny! But only if the next one is 'We Will Chock You'!"

If the ice cream is as delicious as Brian May is hilarious, we're going to Haagen Daas.