When marketing fails

"Righto, so Jane Zhang could be the first genuine global pop star from China. We're ready to roll out a tour building on the initial buzz from an encounter with Simon Cowell. He's kind of the Xi Jinping of pop, so it works. We've worked up this idea to promote the tour. What does everyone think?"

"Yes, everyone smirks and says 'maybe it means something else in Chinese' - is that a good sign? I think it's a good sign."