Monday, December 09, 2002

We (or, rather, name the spam bands

What saddens us is not so much that truly heroic acts like Sophie Ellis-Bextor and Elvis Costello feel the need to sign up with a corporation like digital outlook, a group that organises mass-spam-a-thons to plug products, but that they choose a company whose quality of work so obviously says "advertising message disguised - badly - as genuine recommendation" like this.

Real people don't say things like "I'll definitely be buying the album on the 15th" - jesus, people in proper commercials stopped saying stuff like that in about 1985.

The trouble is this whole area stinks - of course, it's not illegal, but its like having your mother vote for you in Porn Stunt Double Cock of the Year.

When Digital Outlook simper Positive reviews generated on almost all leading game sites/shops, do they realise they're more or less blowing the game? They admit they used guerrilla marketing (including reviews) as part of the campaign. This may be legal, but it strikes us as fraudulent, or at best just dishonest. Shabby shame on any artist using such methods.

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