Tuesday, February 13, 2007

See ya! MTV chops

In what seems to be the latest staging post on a long, slow decline, MTV has announced 250 staff are being given the chop in the US. This, apparently, is:

"an attempt to reduce costs and expand its digital reach and its newer networks."

The reducing costs bit we can see. But how, exactly, does one "expand" a network with less people working on it?

Still, MTV could always try stopping making rubbish lifestyle programmes and just stick out some pop videos instead. Crazy idea; might just work.