Lee Ryan offers to butter loaves

You could almost love Lee Ryan, couldn't you? He's keen to open a restaurant, even although you'd hardly leave him in charge of opening a tin of beans:

"I'd love to open a restaurant in L A. I have had talks with a few London restaurant owners who might want to expand their brand and need help."

Yes. You're running a restaurant, you need help with branding - so you choose the 'who cares about 9/11 when elephants are dying' man. It's a natural choice.